Treat Your Donors Like Superheroes
I am attending the AFP-NNE Annual Conference in Portland, Maine. I’ll be sharing some of my observations and takeaways over the next two days via these “#fundchat dispatches.” The conference got off to...
View ArticleInspiring Philanthropy: Build Your Case For Support
The transcript is now available! Click here. Your donors can likely summarize your purpose (mission) and even list off some of your recent accomplishments (impact). But can they speak passionately and...
View Article8 Ways To Improve Your Fundraising Letters
Here’s what I know about writing good fundraising letters: You can practice and study for years. And still feel like you’re only scratching the surface. There’s always something new to try, because...
View ArticleFor More Effective Fundraising Appeals, Avoid The ‘Royal We’
Do you see a lot of fundraising appeals that feature the “royal we” in your mailbox? “XYZ has been successfully helping [poor, hungry, sick] people for more than 30 years. During that time, we have...
View ArticleJargon Watch: 7 Words & Phrases That Should Die
You know what happens when someone tells you not to think about a pink elephant? Suddenly you can’t get that creature out of your mind, right? Something similar seems to be happening to me as I think...
View ArticleAre You Bothering Your Donors Or Inspiring Them?
“Let’s not send too many emails. We don’t want to turn them off.” Why are so many fundraisers deathly afraid that they’re “bothering” their donors? Make it meaningful. It’s less a question of...
View ArticleDo Your Donors Want Poetry or Prose?
How should you raise money for your cause? Fundraising can take many forms: grant proposals, appeal letters, events, or crowdfunding? It all depends whether your donors want poetry or prose. Raising...
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